In the sensitive and important field of health care, website SEO consultation is not only about improving traffic, but also needs to take steps to ensure the legal compliance of the content strategy and avoid touching the red line of the "advertising law". First, in-depth understanding of the advertising law's restrictions on the disSEMination of health information is the premise of formulating any SEO strategy. This means that when creating content, it is necessary to clearly distinguish the boundaries between information dissemination and advertising promotion, and ensure that all publicity points are based on facts, do not exaggerate the efficacy, and do not mislead consumers.

Next, when conducting keyword research, you should focus on compliance areas such as disease knowledge popularization and healthy lifestyle advocacy, rather than directly promoting products or services. Using long-tail keywords, such as "Tips for Daily Management of Hypertension" and "Diabetes Diet Guidelines", can not only accurately attract the target audience, but also effectively avoid legal risks. At the same time, SEO consultation should emphasize the authority and professionalism of the content, and cooperative medical experts should write articles, citing authoritative data sources, to enhance the credibility and persuasiveness of the content.

In terms of content layout, Q & A, popular science articles, patient stories, etc. are used to provide value as the core, indirectly guiding user attention rather than direct promotion. In addition, optimize the website structure to ensure that the information structure is clear, easy to be crawled by search engines, and at the same time enhance user experience, so that visitors can naturally generate trust and goodwill in the brand while obtaining useful information.

Finally, continuously monitor industry trends and changes in laws and regulations, and flexibly adjust SEO strategies to ensure that the website is always at the forefront of compliance. Through regular SEO consultation and audit, and continuous optimization of content quality and promotion methods, medical and health websites can achieve double promotion of traffic and brand under the premise of complying with the "Advertising Law", and move forward steadily.

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