First, the basic concept of a flat website structure
In the field of website design, a flat website structure is an important concept. In simple terms, it refers to reducing the hierarchy of the website so that information can be presented to users and crawled by search engines in a more direct and faster way. Traditional websites may have more complex layers, such as a content may need to go through multiple levels such as home page - column page - sub-column page - details page, etc., while a flat structure will try to simplify these layers, so that users can get the required information through the home page or very few jumps.
Second, the advantages of a flat website structure
#(1) Improve the user experience
When the website structure is flat, users don't have to navigate through many pages and levels to find information. For example, on some information websites, if a flat structure is adopted, users can quickly enter the specific article page from the homepage, saving time and effort, reducing boredom caused by tedious operations, and thus improving user satisfaction and loyalty to the website.
#(2) It is conducive to search engine crawling
When search engine spiders crawl web pages, the flat structure allows them to traverse the content of the website more efficiently. Spiders don't need to go too deep into the layers to crawl most of the important information, which helps to improve the website's indexing rate and ranking of related keywords. It has a significant role in promoting the SEO optimization of the website.
#(3) More efficient information transmission
In a flat website structure, the transmission path of information is shorter. Whether it is the flow of information within the website or the disSEMination of information to the outside world, it can be carried out at a faster speed. For example, the company website releases new product information, which can be quickly presented to users under a flat structure without delay due to complex hierarchies.
III. How to achieve a flat website structure
#(1) Rational planning of website navigation
Website navigation is an important entry point for users and search engines to enter various pages of the website. To achieve flatness, the navigation should be concise and clear, covering the main content sections, and can directly link to important sub-pages. For example, e-commerce websites display various popular product categories directly in the navigation bar and can be clicked to enter the corresponding product list page.
#(2) Reduce unnecessary subpages and hierarchies
Sort out the existing pages and hierarchies of the website, and remove those redundant sub-pages and hierarchies that are of little value to users and search engines. For example, some transitional pages are set up simply to fill the hierarchy.
#(3) Optimize internal links
Establish a reasonable and effective link system within the website, and make up for the possible weakening of content relevance due to reduced levels through link jumping between related content. For example, reasonably insert links to related articles in an article to facilitate users to further obtain relevant information.
In short, the flattening of the website structure is an important aspect that cannot be ignored in modern website design and optimization. Reasonable use can make the website achieve good results in many aspects such as user experience and search engine optimization.
任何行业使用的SEO策略与技术都是相通的,行动就会有结果
每一位客人的需求不同、所展现的成果也不同,案例供参考
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