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The importance of TDK labels

In the operation of independent stations, TDK tags play a crucial role. TDK is the title (Title), description (Description), keywords (Keywords). They are the key elements for search engines to crawl and identify website content. A good TDK tag setting can enable independent stations to get better rankings in search engine results pages, thereby attracting more traffic.

Second, the main points of writing the title

Step 1 Accurate summary

The title should accurately summarize the core content of the independent website page. For example, if it is an independent website page that sells fashionable clothing, the title can be "Fashion Clothing Collection | Premium Brand You Choose", which not only indicates the theme but also has some appeal.

2. Control the length

In general, the length of the title should be controlled to around 60 characters, so that it can be fully displayed in the search engine results page without being overly long and redundant.

Step 3 Include keywords

Reasonably integrate target keywords into the title. But pay attention to natural integration, not stacking. For example, for an independent fitness equipment station, the title can be "Recommended high-quality fitness equipment, create your own gym", of which "fitness equipment" is the core keyword.

III. Description writing skills

1. Comprehensive and attractive

The description should comprehensively explain the highlights and advantages of the page content, and at the same time be attractive to attract users to click. For example, the page description of a beauty independent website can be "a large number of popular beauty items, carefully selected by professional beauty consultants, to provide you with the most suitable beauty plan, to create your own unique glamour makeup look".

2. Reasonable embedding of keywords

In the description, relevant keywords should also be appropriately embedded, but do not overdo it, and keep the sentences smooth and natural. Like the description of the beauty independent station above, "beauty single product" and other relevant keywords are.

3. Control word count

The word count of the description is generally controlled at about 150-160 words, which can fully display the content without appearing too verbose in the search results.

IV. Keywords setting strategy

1. Relevant priority

The keywords set must be highly relevant to the content of the independent website page. For example, a pet supplies independent website cannot set some keywords such as "electronic products" that have nothing to do with pets.

2. Consideration of popularity and competition

It is necessary to choose keywords that have a certain search popularity but are not particularly competitive. You can use some keyword tools to analyze, for example, "pet toys" may have a high search popularity and a relatively moderate degree of competition, which is more suitable as one of the keywords for pet products independent stations.

3. Use of long-tail keywords

Appropriate use of long-tail keywords, such as "recommended pet toys for small dogs", such long-tail keywords are more accurate and can bring more targeted traffic.

V. Overall coordination and optimization of TDK labels

TDK tags should coordinate and echo each other. The keywords in the title should be reflected and expanded in the description and keywords, and the three should form an organic whole. And TDK tags should be optimized and adjusted regularly according to the development of independent stations and changes in market and search engine algorithms to maintain their effectiveness.

Through the above methods and techniques, carefully writing the TDK label of an independent website can help the independent website achieve better performance in search engines, attract more potential customers, and thus enhance the overall efficiency of the independent website.

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