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Examine the strength of the team

A professional SEO company must have a strong and professional team. This includes experienced SEO experts who are familiar with the algorithm changes of search engines and can accurately grasp the optimization direction. There are also excellent copywriters who can produce high-quality content that meets the optimization needs. As well as highly skilled web developers, they can ensure that the structure of the website is conducive to search engine crawling. In addition, professional external link builders are also essential, they know how to obtain high-quality external links. A professional SEO team members perform their duties and work closely together, which is an important factor in judging their professionalism.

Review the service content

The service content provided by a professional SEO company should be comprehensive and in-depth. It is not just simple keyword optimization, but also the overall architecture optimization of the website, such as reasonable page layout, clear navigation settings, etc. Content optimization is also the key, from the originality and readability of the article to the reasonable layout of the keywords. At the same time, a detailed data analytics report will be provided, so that customers can clearly understand the changes in the traffic and ranking of the website. And there should be corresponding measures and capabilities in mobile end optimization. After all, mobile end traffic accounts for an increasing proportion.

III. Evaluate the optimization strategy

A reliable SEO company will have a set of scientific and reasonable optimization strategies. In keyword selection, it is not to blindly pursue popular keywords, but to select accurate and potential long-tail keywords for optimization according to comprehensive factors such as customer business characteristics and target audience. In the optimization process, pay attention to the use of white hat SEO technology, and resolutely resist black hat SEO methods, because black hat may be effective in the short term but will bring long-term risks to the website. And its optimization strategy will be continuously adjusted and improved with the update of search engine algorithms to adapt to new rules and requirements.

IV. Review successful cases

By looking at the successful cases of SEO companies, you can intuitively judge their professionalism. These cases should cover customers in different industries, and the key indicators such as traffic, ranking, and conversion rate of the optimized website have been significantly and continuously improved. At the same time, you can consult the customers in their cases to understand the specific performance of the SEO company in the service process, such as whether the communication is smooth and whether the optimization tasks can be completed on time and with quality. Successful cases are a strong proof of the strength and professionalism of the SEO company.

V. Understanding word-of-mouth and evaluation

In the Internet age, word-of-mouth and reviews are difficult to fake. You can learn about SEO companies' word-of-mouth through industry forums, social media, customer evaluation platforms, and other channels. See how satisfied they are with customers and whether there are a lot of negative reviews. A professional SEO company often has a good reputation in the industry, and customer reviews are mostly positive and affirmative. A good reputation is an external manifestation of its professionalism.

Overall, by making a comprehensive judgment from the above aspects, you can accurately distinguish whether an SEO company is professional, so as to find a reliable partner for your website optimization.

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